Apprenticeship Profile – Melody Hardcastle

Melody was a Marketing and Communications Apprentice at City of York Council. She was a York Apprenticeship Awards nominee and Apprentice of the Year.

“I left Millthorpe School in 2009 with 11 GCSE’s, grades A-C. I then went on to college to study for my AS Levels. At the end of that year, I decided that I wanted to focus on English and Media. As a result I changed my courses and started a BTEC Level 3 Extended Diploma course in Print Based Media, alongside my English A-level.

On completing those qualifications, I had two choices – either go to university or look at job opportunities. I decided that university wasn’t for me (especially with the rising fees).

I was keen to find a job where I could gain more experience using the skills I had learnt on my course. It was at this stage that I saw an advert for a Marketing and Communications Apprenticeship at City of York Council. I started my 18 month apprenticeship in March 2013 and gained so much experience from my amazing team. I have now been promoted to the role of Project Support Assistant within the Education and Skills Team, City of York Council, focusing on the work of York Apprenticeship Hub to promote the business and individual benefits of apprenticeships to employers and young people. I visit employers, organise city-wide Apprenticeship Recruitment Events, design and produce marketing materials and run social media campaigns and web sites.

I get to work in the area I have always wanted to work in – without having to spend thousands of pounds for university.”